THE head of analytics firm Cambridge Analytica, has been caught on camera boasting about his company’s ability to blackmail politicians through bribes and honey traps as well as using fake news campaigns to influence election campaigns across the world.
Cambridge Analytica have been at the centre of a data breach storm since Saturday after media reports claimed the consultancy had harvested the private data of more than 50 million Facebook users to help the Trump campaign in the 2016 US election.
An undercover reporter from Britain’s Channel 4 News posed as fixer seeking support from the company to get candidates elected in Sri Lanka in footage that was broadcast on Monday.
In one of four meetings with executives from Cambridge Analytica, Mr Nix gave examples of how the firm discredited rival candidates by filming them being offered fake cash bribes and paying sex workers to seduce them.
“We’ll offer a large amount of money to the candidate, to finance his campaign in exchange for land for instance, we’ll have the whole thing recorded, we’ll blank out the face of our guy and we post it on the Internet,” Mr Nix told the undercover reporter.
The analytics head also said the firm could “send some girls around to the candidate’s house”, adding that Ukrainian girls work well.
Mr Nix is heard saying: “It sounds a dreadful thing to say, but these are things that don’t necessarily need to be true as long as they’re believed.”
He later clarified that these were just examples of “what can be done, and what has been done.”